MAT & DRYCK 2022-06-17 KL. 15:30

Koeningsegg in the driver seat, of wine

Av Joakim S Ormsmarck

After making the fastest car in the world, the Koeningsegg family is now taking on its latest venture - Planting 85,000 vines in two different locations around the Bjäre Peninsula, making it one of the country’s largest wine investments to date.

Koeningsegg in the driver seat, of wine

Sweden has in recent years gone from strength to strength with a continuing, growing number of vineyards around the country. The quality and knowledge have progressed and shown to be a future, promising wine producer.

For the majority, the name Koenigsegg is mostly known for its supercars from Ängelholm - A story about a boy’s dream that became reality, when making the fastest car in the world.

Against all the odds then, the Koeningsegg family is now taking on its latest venture - Planting 85,000 vines in two different locations around the Bjäre Peninsula, making it one of the country’s largest wine investments to date.

Halldora von Koenigsegg says that the whole family shares the passion for Swedish wine, including the two sons - But with that said, she also assures that the work with Koenigsegg, the supercars, will remain the main priority.

– We love Bjäre and wine, so why not combine the two, she laughs. This is where we live, and will always do.

– We have had a great interest in wine for a long time and after tasting really good Swedish wines at Vejby Winery, we were inspired to one day run our own.

– With 85,000 vines, this is the largest investment in Sweden’s wine history to date, I was confirmed by the Swedish Industry Association for Oenology & Viticulture, says the wine pioneer Jeppe Appelin from Vejby Winery.

Halldora says that a lot of work still remains, but that the foundation is set with a good team behind them of knowledgeable people.

What can you say regarding the name, and when can we expect the wines to be on the shelves?

– Haha, no, the wine will not be called Koeningsegg but the connection will of course be strong between the two. How exactly it will be branded and released, I will have to get back to you.